01
Strategic Market Access Analysis
Assessment of the regulatory feasibility of products and target markets, identifying opportunities and barriers before you invest.
International market access
Regulatory strategy for the agribusiness that exports.
I help companies assess regulatory risks, interpret international requirements and make more confident decisions to enter new markets.
20+
Years of experience
5+
Strategic markets
3
Senior roles
The landscape
The challenge of exporting today
Exporting is no longer just a commercial matter. Each market has its own requirements — and many companies discover them too late, when the investment has already been made.
01
Animal & Plant Health
Phytosanitary and zoosanitary requirements that vary by market and product.
02
Food Safety
International quality and safety standards that change with each destination.
03
Traceability
Growing demands to prove origin and supply-chain integrity.
04
Sustainability
Environmental and social criteria increasingly embedded in market-access regulations.
05
Documentation
Certificates, licenses and registrations required to enter target markets.
06
Certifications
Seals and accreditations that qualify a product to circulate in specific markets.
How I can help
Services for every stage of going international.
Specialized support focused on regulatory security and strategic decision-making.
02
International Regulatory Intelligence
Monitoring and interpretation of requirements and regulatory shifts in the main global agribusiness markets.
03
Regulatory Due Diligence
Early identification of risks and non-conformities before exporting, avoiding costly surprises down the line.
04
Strategic Advisory
Specialized technical support for decision-making in agribusiness internationalization processes.
Diagnosis
The questions I help companies answer
Every export begins with critical doubts. My work is to turn uncertainty into strategic clarity.
- 01Can my product enter this market?
- 02Which regulatory requirements must I meet?
- 03Is it worth investing in this market?
- 04What are the main regulatory risks?
- 05What could block or delay my exports?
- 06Which regulatory changes should I monitor?
- 07How can I turn compliance into a competitive advantage?
Priority markets
Operating across key global agribusiness markets.
01 / Region
European Union
A highly structured regulatory environment, with a growing focus on traceability, sustainability and rigorous documentary evidence.
02 / Region
Asia (China) & SE Asia
Fast-evolving markets, with increasingly sophisticated regulatory and sanitary requirements that are strategic for agribusiness.
03 / Region
Mercosur & Emerging Markets
Commercial opportunities that demand upfront regulatory assessment and a clear read of local institutional dynamics.
About me
20 years at tables where market access is decided.
Over the last 20 years, I sat at tables where it wasn't just trade being discussed — it was decided who got market access and who didn't.
As a veterinarian and former agricultural attaché in Asia, I watched from the inside how sanitary, regulatory and political decisions define margin, volume and positioning. And if there's one thing I learned, it's this:
Most losses don't happen for lack of information. They happen because the decision came too late.
I've seen companies lose markets because they failed to anticipate a predictable regulatory move. I've seen volumes redirected because nobody translated a sanitary signal into action.
That's what led me to build Asia Agro Intelligence™. A method that organizes what looks complex — and turns it into practical decisions.
So you no longer have to react to what already happened. You can act before.
Journey in pictures
Moments that shaped this perspective.
Why work with me
At the intersection of regulation, trade and strategy.
Sanitary Regulation
Technical expertise in animal health, plant health and food safety applied to international trade.
International Negotiations
Experience in negotiations involving the EU, China, Southeast Asia, Mercosur and other strategic markets.
Public–Private Interface
Experience on both sides of the table — public and private sector — with full visibility of the process.
Strategic edge
Beyond compliance
Many professionals help companies understand a regulation. My work goes further.
- Business impact
- Not just what the rule says, but what it means for your operation and competitiveness.
- Risk of non-compliance
- A clear view of the regulatory, financial and reputational consequences of each decision.
- Future trends
- Anticipating regulatory shifts that could affect your company's competitiveness.
“The focus is not just compliance.
It is decision-making.”
Let's talk
Have a question about exporting? Send me a message.
If your company is looking to enter new markets, reduce regulatory risk or make decisions with greater predictability, I'm here to help.
Enter new marketsReduce risksAssess opportunitiesStrategic requirementsDecide with predictability